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Renewing My Passion with iheartswitch

Dear Switch Readers,

When Switch started in 2005, the premise was to inspire women and girls to work with technology and give a voice to those who are changing the way we live, work, and play through unique products and projects with a female focus. Most of the pieces have focused on my love of fashion technology, a.k.a. "wearable technology."  Now, in 2014, you can hardly go a day without a new wearable device popping up on your mobile newsfeed. It's the hottest trend in tech and it's buzzing everywhere from Silicon Valley to Paris, from Intel to Ralph Lauren.  

While all the "buzz" was going on, I started a fashion technology company, Switch Embassy. I’ve been deep in the throes of the daily entrepreneurial grind. I let take a backseat and pitching investors or potential clients take over my attention. I have learned so much and it has been somewhat unsatisfying without you, Switch Reader.

What's the point of learning all these amazing things and going through the work and hardship, if I can't share it with others who can learn from it? 

In my race to make the best company and innovative products, I gave up the thing that I love. I had forgotten that my work had any influence and felt lost in the deluge of all the other wearable excitement. For this, I apologize.

I was reminded of my passion to share a number of times, over the past two years. It wasn't until a young woman named Thea Koullias, from Jonlou, approached me at  Wearable World and said to the man I was talking to, "Don't know you know who this is? Alison, I've read all your blogs and watched your videos! You're one of the reasons you got into this [fashion technology]."

I was humbled.

Today, I hope you will welcome back spontanous blog posts from On top of the wearable technology and passion projects, I will share the ups and downs of starting a company as a “designy" woman in a very "techy," male-dominated world. 

All my Love,


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Heartbeat Dress at Studio64!

I am showcasing the Presence of Heart Dress for Studio64, a San Francisco Fashion Technology Event at Club Temple. If you can't make it, please be sure to check out the beauitful photos of the dress by Wonwoo Lee the heartbeat dress site:

Event Information: 


Wednesday, September 26, 2012 from 5:00 PM to 9:00 PM (PDT)

San Francisco, CA

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Presence of Heart Dress Lights up SXSW

Austin, TX - SXSW (March 12, 2012) – Agent of Presence, a new innovative fashion design firm, has created a heart-sensing dress that displays the wearer’s heartbeat as light and sends the beat wirelessly to mobile devices.

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Yahoo's take on fashion tech... meh

"Wearable technology isn't exactly new, but it's experiencing a surge these days. And while some of it is still a bit out there, there are several new or upcoming items that are practical -- and even stylish.

We've put together a sampling of both ends of the spectrum."

At least that's what they say.... But in my opinion the only item in this list with any style is Alexander Reeder's Butterfly Dress. 

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TEDYou 2011 Talk on Fashion and Technology


In February, I shared my passion for the integration of fashion and technology with the TED audience at the TEDYou Stage in Palm Springs. During my talk I wore a light up jacket that was made from hacking Eric's HeartSpark necklace. The jacket was beaded with lights that blinked in rhythm with my heartrate in real time.

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Future Fashion Hack Workshop at eTech Ohio!

Think Project Runway is hard? Try hacking your clothes with technology in 6 hours!  

On February 1st, watch live as I challenge 14 fashion students from the Fort Hayes Metropolitan Education Center to hack their clothes with technology at eTech Ohio. With only 6 hours and no prior knowledge of technology, Juniors and Seniors will instruct and learn how to infuse technology such as conductive thread, fabric, fiber optics, wires, and sewable LEDs into garments.

The designs will be showcased on the catwalk prior to the keynote event on the 2nd. Don't Miss it!

If you want to keep up on the play by play action, be sure to follow the conference on Twitter @ohioetc

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Switch is Looking for Interns

Switch Craft at CES MommyTech Fashion Show!

At 6:00 PM on Friday, January 7, at the Fashion Show Mall in Las Vegas Switch Craft's very own Shiny Clutch hits the runway at the CES MommyTech Event! Find out more here:

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Switch Craft at the Mozilla’s Drumbeat Science Fair November 3rd

The steady beat of open source learning has called me to beautiful Barcelona this week for Mozilla’s 2010 Drumbeat Festival.

I'll be speaking about the methodology behind Switch Craft and the empowering possibilities of fashion-based projects as an entry point for igniting that tech spark! 

Mozilla’s Science Faire

On Wednesday, November 3, 8:30 - 11pm

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Put A Ring On It! New, Pilot Show for WEtv!

Before leaving for Singularity University, I had the pleasure of shooting a new TV show for WEtv called "Put A Ring On It"

The show consists of me, as the Technology Expert; Diana Falzone, the Relationship Expert; and Thomas Henderson, the Stylist. Guys looking to propose to their girlfriends come to us and we help him create an unforgettable wedding proposal. 

In the pilot, we helped Michael surprise his girlfriend by freezing time while he proposed. I had to fight back the tears as I watched this moment happen in person. It was so sweet and I promise will brighten up your day! 

"Put a Ring On It" was produced and directed by Michael Krivicka and James L. Percelay at thinkmodo. 

The 7 minute pilot episode received 100,000 views on YouTube (watch) only one month after it was posted. Thousands of Facebook shares, hundreds of Twitter tweets, numerous articles & blog posts, and several TV news segments created a highly effective buzz for the show.

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