back to articles list »

Barbie Lights up the Toy Fair in LED Dress

The Barbie Digital Dress Doll hit the New York Toy Fair last week and my inbox and Facebook went wild with excitement and sharing. 

The dress is black with the latest touch-screen technology that allows girls to create and select their own animated digital designs to appear on her dress.

According to Mattel, "there are three modes of play—choose from ready-to-go graphics like hearts and fireworks, draw custom designs, and watch designs respond to sound and music. Barbie® doll’s black dress uses a 4.5 square inch resistive touch panel and 114 tri-color LEDs."

The doll will be released in August and will cost around US $50.

via gizmag