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SXSW: Duh...Its Like Tech for Girls Continued...

[Above: Syuzi and Alison meeting for the first time at Maker Faire in 2006]

After four years, Syuzi Pakhchyan and I were finally able to get together and host our own talk about girls in technology. The talk was called “Duh… Its Like Tech for Girls <3" and it was presented as a core converation at SXSW Interactive 2010. We were joined by many audience members, who were passionate about igniting that tech spark in girls, teens, and women.

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Fashioning Technology and Switch are Joining Forces at SXSWi 2010

Syuzi Pakhchyan of Fashioning Technology and I are joining forces at SXSW and hosting a session called “Duh…It’s Like Tech for Girls <3.” Here is the information: 

Duh ... It's Like Tech for Girls <3

SXSW Interactive, Austin, TX

Monday, March 15, 11am, ACC 7

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Interview with Geek Austin is up!

Jana Thomson from Geek Austin gets the dirt on Alison and her Core Conversation at SXSW, " Duh...It's Like Tech for Girls" 

Both Syuzie Pakhchyan of Fashion Technology and Alison will be running this core converstaion at SXSW. Please join them on Monday, March 15 at 11:00 AM.

Below is an excerpt from the interview, you can read more on at

"Jana: Technology is seen as a man's world, more than even business these days. One of the questions on the SXSW website for your panel was' why does getting girls involved in technology matter to our quality of life?' In my experience, seemed that even very competent and intelligent and otherwise confident women seem to be intimidated by the use of technology. Do you think that by discussing technology and encouraging the use of it in domains where many women are more comfortable and confident that it will encourage women to become more confident in their understanding and usage of computers and mobile phones?

Alison: Not to be brash, but I don't care much if they learn to use their mobile phones.

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Free copy of Switch Craft and Illuminated Fabric - DEADLINE EXTENDED is giving away a free copy of Switch Craft and a 10" x 10" swatch of fiber-optic lighted fabric from Luminex to one lucky person. We have a nice number of responses, but we'd like a few more so we've extended the deadline to the 12th of February, the winner will be announced on February 20th, so stay tuned! 

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Alison is the Techno-Fashionista Guru for Verizon FiOS’s MyHome2.0

(Above: Me taking a break with the cast and crew on the MyHome2.0 set in 2008)

BACK for ANOTHER EPISODE for the tech home makeover show MYHOME 2.0! I worked on 5 episodes in 2008 creating unique interactive systems, with my fellow Gurus Brian and Lloyd and made five families lives better through technology. Like before, we get only 48 hours to seamlessly mesh the new computer equipment, one-of-a kind interactive designs, and install Verizon FiOS into the newly redesigned home.

However, this season, the show has a fabulous new cast of characters. The Makeover team is now made up of a Head Guru, Scott Martian Brooks, the show Host, Tiffany Smith, Design Guru Mark Montano, a local FiOS Guru, and a Tech Guru - which is me for this episode. The Tech Guru used in the episode depends on the families needs and what type of installation they looking for. Brian is the mega metal headed mechanical technologist, Lloyd is the computer genius who can connect and code any home for an upgrade straight into the future, and then there is me, the
Techno-Fashionista, who softens everything up with personalized electronic designs that focus on aesthetics (of course!).

(Brian, Lloyd, and me hugging it out before the big reveal!)

You can watch the older episodes on Vimeo. Some of the projects you will find there include a
FiOS-Enabled Emotion Detector, an infrared digital harp, a digital Memory Wall, a whimsical PB&J Machine and more!

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Guest Blogger, Tiffany Lawson from

This week, Switch welcomes Tiffany Lawson as our guest blogger from San Francisco! Tiffany is a smart and stylish account manager for, an Internet Service Provider based out of Santa Rosa, CA. She spent yesterday gathering up the latest trends, news, and topics from the Girls in Tech: Catalyst Conference and will be sharing them with Switch readers tomorrow and Friday.

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Catch me on the WURD, 900AM, tonight

Tonight on Carol's Corner on Technology, Co-hosts Lloyd Emelle and Stephanie Lowe are discussing technology gift ideas on a budget. I'll be there discussing not only gifts that you can get online or at the store, but also gifts that you can make in your spare time using supplies from your local electronics and crafts store. If you are struggling with gift ideas, this is the episode you don't want to miss!

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Next Monday, I will be showing Martha Stewart, the mother of all craft, how to make a light up porcupine costume for her Halloween Petacular! Isaac Mizrahi is also on the show and he says "These costumes are so Paris couture like Alexander McQueen!"


You  can preview the show online here.

Monday, October 26th on NBC
Get your local show times on the Martha Stewart Site here.

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NY Times Before & After

I shared my redecorated living room with the NY Times recently and am really happy with the results.

Before the transformation my living room didn’t have much of a spark. In fact, for months it looked like a space I just moved into, and lacked any personal style. As a designer, I just had to do something about it.

Photo by Ryan Collerd for The New York Times

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Fashion Camp NYC 2009

Alison will be at Fashion Camp in NYC this weekend, September 12th and 13th.

Fashioncamp is an event where fashion-lovers from all over the fashion-map come together to talk about the future of fashion in a relaxed environment. It follows the format of a “barcamp”, a popular event in the tech community where people get together to share what they think is cool and to network. Find out more and get FREE tickets here.

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